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Dynamic Digital Signage Checklist

digital signage checklist , players software signage connectivity mounts

Once you have decided to deploy digital signs, here is a quick reference for Dynamic Signage Project Management, Digital Signage Components and Steps to successful outcomes.


Dynamic Signage Project Stages :-

arrowPlanning
  • Absolute must, regardless of the size of the network.
  • Lack of planning -> Guarantee of failure.
  • Buy in from management and various departments.
  • Define objectives.
  • Outline a trial plan with targets, milestones, desired outcomes and measurements to justify investment vs. objectives.
  • Resources -> internal and external.
arrowFunding
  • Internal and external resource time.
  • Hardware and Software.
  • Purchase vs. Rental, Upfront vs. Monthly.
  • Capital and on-going operational costs for content and maintenance.
  • Cost savings from current processes such as print costs, time saving for updates, shipping & handling of print signage.
  • Inter-departmental funding.
  • Third Party advertisement revenue potential from current vendors or new sources.
arrowDeployment
  • Trial deployment of hardware and software at few representative locations.
  • Validate software and hardware functionality.
  • Review any shortcomings and prepare plan of action.
  • Roll out after successful trial.
arrowContent
  • In-house re-use of existing website, print and TV advertisement content.
  • Dynamic Signage content has to deliver the message in short, effective images and motion animation to capture attention.
  • Internal Content Creation -> most likely existing team.
  • Outside Content Team -> bring in specialist as needed for images and promotional motion movies.
  • Media feeds -> TV or third-party licensed feeds for news, sports or specialized content.
arrowOperation
  • Key to achieving the Return on Objectives (ROO).
  • Funding must be in place -> internal, inter-departmental or advertisement revenue.
  • Maintenance of displays, media players and connectivity network.
  • Content update and scheduling.
  • Advertisement partners.
  • Turned off screens, poor quality or out-of-date content effectively kills the investment.
 
Dynamic signage Soultions, Digital Signage
 
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arrowBrick & Mortar 2.0
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arrowRetail
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arrowRestaurants
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arrowHotels
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arrowUniversity & College Campus
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arrowHealth Care
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arrowDigital Signage Checklist
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      *  Project Stages
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      *  Components
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      *  Deployment Steps
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arrowTV as Digital Sign
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arrowDigital vs Printed Poster
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arrowTradeshow, Event Rental
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arrowSpecifications & Brochures
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Digital Signage Project Free Consultation

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