Digital Sign or Dynamic Signage is a common reference to use of a HD video display such as LCD, Plasma or LED, connected to a media player for the purpose of engaging, informing or influencing target audiences. Digital signs are more than just a replacement for the printed signage and can be more effective than broadcast messages on TV. Dynamic signage gives you the power to tailor the what, when, where and how of message delivery, which combined with audience interactivity and measurement of response becomes more than just a digital screen and a computer. It is the convergence of display technologies, network computing, software applications, media content, user response measurement analytics and user interactivity via touch, gesture or mobile device.