Any digital signage deployment has to be justified on the Return on Investment (ROI) and Return on Objectives (ROO). Outside of subjective positive influences of the digital sign in terms of energy, ambiance, look & feel, how do we get an objective measure of the investment value?

Audience response can be measured via place based surveys, which can be time consuming and costly, or use technology integrated into the digital sign. Video face detection software advances have made it possible to measure the viewer engagement on key criteria of Viewer Presence, Viewer Notice and Viewer Dwell Time. Viewer Presence measures how many people are in proximity of the digital sign, Viewer Notice would measure how many people actually noticed the display and Viewer Dwell Time would measure how much time was spent in the area around the digital sign. These measurements can be done using webcam and Anonymous Video Analytics (AVA) software running on the media player. Software detects faces and only collects statistics but does not record any actual pictures, so there are no privacy concerns.

AVA technology can be used to fine tune the digital sign placements, screen layout and messaging to maximize the return on investment dollars. We would be happy to discuss how to implement such technology into your digital signs.


The end goal of eye-catching displays, images and networked connectivity is to deliver useful, relevant, meaningful and interesting content for the end user to provide information, build brand, close a sale, get user input, drive traffic to website and connect with social media.

At City Digital, we provide customized digital signage applications to address specific needs in following areas :-


  1. Retail Touch Kiosks with customer specific screens flows; typical usage as store directory with daily or weekly specials, flyer catalogues, bakery catalogues, product specification details, user how to for a specific product.
  2. Interactive Wayfinder integrated into digital signs; typical usage as mall, store, hotel or campus directional assistance.
  3. Digital Information Boards with backend database integration; typical usage as building directory, donor list display and meeting room display to show room bookings.
  4. Virtual Concierge in hospitality environments to provide guests with mapping, attractions, facilities, events and restaurant menus.
  5. Senior Center Virtual Assistant to gather user feedback on services, weekly menus to improve customer satisfaction and reduce food waste; this kiosk will basically fund itself with savings.